Facebook Launches New Streamlined Look For Pages

A Streamlined Look for Pages

This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update:

Streamlined Facebook Pages

Updated Page timeline design
The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed. Continue reading

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Facebook Launches 15 Seconds Video Ads

Facebook Video Ads

Facebook just announced that it’s starting to run the video ads that it started testing last fall.

In a company blog post, Facebook says it’s working with “a select group of advertisers,” and that users can expect to start seeing the ads “over the next few months.” The 15-second videos will start auto-playing without sound as they enter your screen, and if you tap, they’ll expand and un-mute.

Apparently the ad-buying process (which Facebook has been trying to simplify in other areas) will be “similar to how advertisers already buy and measure ads on TV.” The idea is to “reach a specific audience over a short period of time,” with ad delivery measured by Nielsen Online Campaign Ratings.

It’s probably safe to assume that not all users will be thrilled to see the new ads, particularly since the auto-playing aspect will make it easier for them to grab your attention. However, Facebook executives have said that introducing more ads into the News Feed has had a “limited or negligible impact” on user engagement. Continue reading

Facebook + WhatsApp; Spying At Its Best?

By Bernard Marr

FaceBook and WhatzApp

Facebook, the popular social network with over 1.2 billion users world wide, just got a lot bigger by buying WhatsApp, the text messaging app with almost half a billion users across the globe.

According to Mark Zuckerberg, Chairman & CEO of Facebook, the reason why Facebook paid $19 billion for WhatsApp is that there are not many other companies that can create a network of 1 billion users – and he believes WhatsApp will achieve that soon.

WhatsApp doesn’t really fit into the Facebook business model because it has always promised its users that it won’t sell ads. So how will Facebook get a return on their $19 billion? I believe that the answer is: by mining the data within WhatsApp.

Facebook is already a gigantic data mining paradise with unbelievable amounts of data at their disposal, all happily provided by us, the users of Facebook. We send 10 billion Facebook messages per day, click the ‘like’ button 4.5 billion times and upload 350 million new pictures each and every day. Overall, there are 17 billion location-tagged posts and a staggering 250 billion photos on Facebook. Continue reading

Android Smart Watch

Sony Unveils Android And Social Media SmartWatch

Android Smart Watch

The physical design of the SmartWatch 2 closely resembles that of its predecessor, sporting the familiar aluminum body known for being dust and water resistant. This means that users should remain calm in the event of a rainstorm; although it won’t withstand going for a swim.

When paired with a smartphone the watch offers the ability to answer calls, take pictures, browse Facebook and Twitter feeds, and remotely check emails and text messages. Its capabilities can be taken even further by downloading one of several mobile apps. For example, the SmartWatch 2 can double as a fitness tracker if accompanied by an app such as Runtastic.There are currently over 200 apps exclusively being offered for the product, and an open API means that developers can churn out even more.

To make these tasks easier than ever before, Sony has upgraded the screen from 1.3-inches to a more convenient 1.6-inch, 220×176 pixel display. With so much versatility, the company has high hopes for the new product. “Combining form and function in a sleek design, it serves as a multi-functional watch, notifier, Android app interface and phone remote control, all-in-one,” reads the press release. Continue reading

Rumour: Facebook Phone To Debut Next Year

ImageFacebook is poised to release its own smartphone next year, recent reports from New York Times states.

Citing anonymous sources, some of them Facebook employees, the newspaper claims the social networking giant has hired more than half a dozen former Apple engineers who worked on the iPhone and one who worked on the iPad to help develop the device.

“(CEO) Mark (Zuckerberg) is worried that if he doesn’t create a mobile phone in the near future that Facebook will simply become an app on other mobile platforms,” a Facebook employee told the paper.

Sources said this is the company’s third attempt at getting into the smartphone market, but previous projects crumbled. Continue reading

Facebook Launches Camera App For iPhone

NEW YORK (AP) — Facebook’s rocky initial public offering hasn’t stopped life at the world’s biggest online social network. On Thursday, the company unveiled a camera app for the iPhone.

The app can be downloaded from Apple’s App Store and works like most other camera applications for smart phones. To take a photo, you tap a camera icon in the upper left corner of your screen, aim and shoot. You can then add filters, crop or tilt your photo, and share it on Facebook. Continue reading

Facebook IPO: A Gold-Mine?

Facebook Inc. (FB)’s $11.8 billion initial public offering (IPO), will cement the status of 27-year-old Mark Zuckerberg as one of the world’s richest men and put his social network among the highest-valued companies in the U.S.

Facebook is offering about 337.4 million shares for $28 to $35 each, according to a regulatory filing yesterday. At the upper end of that range, the co-founder’s stake would be $17.6 billion, making him richer than Microsoft Corp.’s Steve Ballmer and Russian steel billionaire Vladimir Lisin, who are both twice his age, according to the Bloomberg Billionaires Index. Continue reading

Facebook’s Organ Donor Feature

Facebook has launched its latest feature: the ability to share with your network whether you are an organ donor, in the hope it will save more lives on a daily basis.

Facebook has launched a new “life-saving” tool, allowing its 900 million users to share their organ donation status on their timelines.

The world’s largest social network now allows U.S. and UK users to include a life story on their profile pages, and offers a link urging users to sign up to official organ donation services in their region. Continue reading

Facebook Now Owns Instagram At A Cost of $1Billion

A picture is worth a thousand words, but a popular photo-sharing app is worth far more: Facebook announced it is purchasing Instagram for $1 billion.

To put the sale in perspective, the Wall Street Journal’s Dennis K. Berman tweeted: “Remember this day. 551-day-old Instagram is worth $1 billion. 116-year-old New York Times Co.: $967 million.”

The purchase of the San Francisco-based photo-sharing app is the largest financial acquisition in Facebook’s history and is being made in cash. The deal will be completed by June, according to the AP. Continue reading