Advertisements
//
you're reading...
Apple, Beats

Apple Buys Headphone Maker Beats For $3bn

Apple Buys Beats By Dre

Apple has confirmed it will buy headphone maker and music-streaming service provider Beats Electronics.

The deal is worth a total of $3bn (£1.8bn), and is thought to be Apple’s biggest acquisition.

As part of the acquisition, Beats co-founders Jimmy Iovine and Dr Dre will join the technology giant.

Apple boss Tim Cook said the deal would allow the firm to “continue to create the most innovative music products and services in the world”.

Beats was founded by music producer Jimmy Iovine and the hip-hop star Dr Dre and until recently was best known for its headphones.

It started a subscription-based music streaming service earlier this year.

However, Apple already has its own iTunes store which is the world’s largest music download service. It also launched iTunes Radio last year.

That has made some industry watchers question the move.

Commenting on the deal, Beats co-founder Jimmy Iovine said: “I’ve always known in my heart that Beats belonged with Apple.”

“The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology.

“Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”

Source: BBC

Advertisements

About Eta Uso Jr

You won't be wrong in defining me as a combination of creativity, humility and discipline. People say I am Young, Smart and Incredibly Intelligent. An outstanding Electrical / Electronic Engineer with a Masters in Artificial Intelligence and Computing. Also possessing great passion for Information Technology and an ever active Delegate at the yearly GITEX Technology Week, Dubai, UAE - The Middle-East's most prestigious Information Technology event.

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Advertisements

Follow me on Twitter

%d bloggers like this: