The much-awaited launch of new handsets and software for BlackBerry marks an exciting time for RIM, the parent company. At a stroke it gives RIM hardware and software that is industry-leading, not to mention excitingly different from the competition.
Where some phone operating systems offer still, unchanging icons, BB10 has active tiles which update of their own accord.
“The people at RIM have been at their most creative, their most engaged and their most committed. BlackBerry 10 is here.”
“It is one brand, it is one promise. Our customers use a BlackBerry, our shareholders invest in BlackBerry, our employees work for BlackBerry. From today we are BlackBerry everywhere in the world.”
It couldn’t be easier using the keyboard, with one model sporting a highly tactile physical Qwerty and another offering predictive text that’s so well-tuned it guesses what word you want before you start typing. Spookily accurate.
And of course, because it’s a BlackBerry, security is a high priority. BB10 is so cleverly built, you can’t accidentally copy business-critical information from a work email to a personal one or, worse, to Facebook. It’s like you have two phones, one for business, one for personal use.
Though some earlier BlackBerry devices have been defiantly for business use, the range of apps (there are scores of thousands of them already) means the new OS will be powerful and secure enough for business but flexible and versatile enough for everyone.